Product & Growth4 min read
How to Get Your First 100 Customers
Where the first customers really come from, why unscalable tactics win early, and a channel-by-channel playbook for getting a startup's first 100 customers.
AM
Anna Martin · Jun 29, 2026
Foundersbase Blog
The founder's field guide
Practical, founder-tested guides on co-founder matching, early teams, equity and getting startups off the ground.
Equity & Legal4 min read
Employee Stock Options (ESOPs), Explained
How startup stock options work for early employees: option pools, strike price, vesting, exercising, and what an offer of equity is actually worth before you accept.
KL
Kai Lindemann · Jun 26, 2026
Product & Growth4 min read
How to Find Product-Market Fit (and Know It)
What product-market fit really means, the signals that prove you have it, how to measure it, and what to do before you have it — a practical founder's guide.
KL
Kai Lindemann · Jun 23, 2026
Equity & Legal4 min read
How to Incorporate a Startup (and Pick a Structure)
When to incorporate a startup, how to choose between an LLC and a C-corp, why investors expect Delaware C-corps, and the founder paperwork to get right early.
AM
Anna Martin · Jun 20, 2026
Product & Growth4 min read
How to Build an MVP Without Overbuilding
How to build an MVP that actually tests your idea: scoping the one thing to validate, choosing the lightest build, and the trap of shipping too much too soon.
AM
Anna Martin · Jun 17, 2026
Fundraising4 min read
Angel Investors vs VCs: Which Should You Raise From?
Angel investors vs venture capital: how they differ on check size, control, speed and expectations, and which is the right fit for your stage and ambition.
AM
Anna Martin · Jun 13, 2026
Fundraising5 min read
How to Raise a Pre-Seed Round for Your Startup
A founder's guide to raising a pre-seed round: how much to raise, what investors expect, SAFEs versus equity, valuation, and running the round as a tight process.
KL
Kai Lindemann · Jun 12, 2026
Co-Founder Matching5 min read
How to Find a CTO for Your Early-Stage Startup
How to find a CTO for your startup: co-founder versus hire versus fractional, where technical leaders actually look, how to vet them, and what equity to offer.
KL
Kai Lindemann · Jun 11, 2026
Fundraising4 min read
Startup Accelerators: How to Choose and Get In
How to choose the right startup accelerator and actually get in: what top programs offer, whether the equity is worth it, and how to build a standout application.
AM
Anna Martin · Jun 10, 2026
Co-Founder Matching6 min read
Best Platforms & Apps to Find a Co-Founder
The best platforms and apps to find a co-founder in 2026, what each one is good at, and how to actually get a reply once you are on them — a founder's field guide.
KL
Kai Lindemann · Jun 9, 2026
Startup Basics3 min read
Validate Your Startup Idea in 30 Days (Before You Build)
A 30-day validation sprint for startup ideas: problem interviews, a smoke test, and pre-sales — with clear kill criteria so you build the right thing.
AM
Anna Martin · Jun 3, 2026
Equity & Legal4 min read
How to Split Equity Between Co-Founders: A Framework
Equal or earned? A clear framework for co-founder equity splits in 2026 — contribution factors, vesting, cliffs and the founder agreement that keeps it fair.
KL
Kai Lindemann · May 27, 2026