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Explore the startup ecosystem of Wellington

Map of Wellington

Startup Ecosystem in Wellington

Map of Wellington

Startup Ecosystem in Wellington

Startup Ecosystem in Wellington

Wellington has cultivated New Zealand's most creative and government-connected startup ecosystem by combining exceptional digital talent concentration, film and gaming industry strengths, and public sector innovation opportunities to build distinctive technology ventures across multiple sectors. The city has produced notable successes like Weta Digital's visual effects technology, Xero's accounting software (before relocating headquarters), and Sharesies' investment platform, reflecting both Wellington's cultural assets and policy priorities. The funding landscape features active investors including Movac and members of Angel HQ, complemented by government-adjacent funding through institutions like Creative HQ's investment networks and connections to broader New Zealand Growth Capital Partners programs. The innovation infrastructure includes programs like Lightning Lab with various sector-specific cohorts, Creative HQ's GovTech Accelerator working directly with public sector challenges, and specialized initiatives focused on indigenous entrepreneurship and creative industries. Throughout the compact city, innovation clusters have developed around the central business district, Miramar Peninsula for film technology and gaming, and increasingly in the Hutt Valley offering more affordable growth space for hardware ventures. What gives Wellington startups their edge is exceptional creative and technical talent density particularly in software development and digital design, compact geography fostering natural community building, proximity to government creating unique market opportunities for govtech solutions, and strong cultural sector providing creative technology applications - though entrepreneurs navigate challenges including limited growth capital compared to Auckland, small local market necessitating early export focus, sometimes intense competition for technical talent with public sector and established studios, and occasional challenges retaining companies as they scale internationally despite the city's quality of life advantages.

Wellington has cultivated New Zealand's most creative and government-connected startup ecosystem by combining exceptional digital talent concentration, film and gaming industry strengths, and public sector innovation opportunities to build distinctive technology ventures across multiple sectors. The city has produced notable successes like Weta Digital's visual effects technology, Xero's accounting software (before relocating headquarters), and Sharesies' investment platform, reflecting both Wellington's cultural assets and policy priorities. The funding landscape features active investors including Movac and members of Angel HQ, complemented by government-adjacent funding through institutions like Creative HQ's investment networks and connections to broader New Zealand Growth Capital Partners programs. The innovation infrastructure includes programs like Lightning Lab with various sector-specific cohorts, Creative HQ's GovTech Accelerator working directly with public sector challenges, and specialized initiatives focused on indigenous entrepreneurship and creative industries. Throughout the compact city, innovation clusters have developed around the central business district, Miramar Peninsula for film technology and gaming, and increasingly in the Hutt Valley offering more affordable growth space for hardware ventures. What gives Wellington startups their edge is exceptional creative and technical talent density particularly in software development and digital design, compact geography fostering natural community building, proximity to government creating unique market opportunities for govtech solutions, and strong cultural sector providing creative technology applications - though entrepreneurs navigate challenges including limited growth capital compared to Auckland, small local market necessitating early export focus, sometimes intense competition for technical talent with public sector and established studios, and occasional challenges retaining companies as they scale internationally despite the city's quality of life advantages.

Wellington startups in numbers

Startups in Wellington on Foundersbase show a range of characteristics across different early development stages. Among the projects in this region, 46% are currently in the concept phase, exploring early validation, while 54% have developed a minimum viable product (MVP) and are open to forming strategic partnerships. Currently, 38.1% of startups have reached the Prototype phase, one of several indicators of how innovative founding projects in Wellington are evolving. A significant share (62%) report open positions, making this a valuable space for entrepreneurial talent looking to join a team early. In terms of funding, 49% of startups are currently seeking investment, while others pursue different approaches to growth. Startups in Wellington are active across a wide range of industries, with many focusing on areas such as Mental Health, Tourism, and Energy. Alongside sector diversity, projects also address major global challenges. Notable impact innovation topics include Human Rights, Biodiversity, Carbon Footprint Reduction, and Global Health, adding purpose-driven perspectives to the local startup scene. Whether you’re interested in supporting founders, investing in early-stage ventures, or finding opportunities to get involved, the startup activity in Wellington offers a great starting point.

Job Offerings

More than (46%) of startups in Wellington are actively recruiting talent, while (54%) are focused on building with their current team.

Hiring 46%

Startup Stage

The Wellington startup ecosystem spans various development stages from early ideas to profitable businesses, with most ventures (38.1%) currently at the Prototype stage.

Funding Need

About (67%) of early-stage startups in Wellington are seeking external investment to scale their innovations, while (33%) are pursuing a bootstrapped growth approach.

Fundraising 67%

Top innovation sectors

Discover the industries where early-stage startups in Wellington are developing innovative solutions and seeking collaboration partners.

Food
Mental Health
Tourism
Energy
Genomics
Sustainability
Blockchain
Artificial Intelligence

Impact Focus

Startups from Wellington on Foundersbase most often focus on Human Rights, driving innovation in this area.

Human Rights
Biodiversity
Carbon Footprint Reduction
Global Health

Discover the startup ecosystem in Wellington

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