HeraHealth Inc.
Objective blood loss monitoring through smartphone image capture to combat rising maternal deaths.
East Brunswick, United States (USA)
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Overview
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Healthcare & Medical DevicesAI & Machine LearningSoftware & SaaS
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Racial & Ethnic EqualityHealthcare AccessGlobal Health
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1What Drives Us
Mission
HeraHealth’s mission is to improve maternal outcomes through accessible, objective, and real-time blood loss quantification technology. By using smartphone-based artificial intelligence to support earlier recognition of postpartum hemorrhage, HeraHealth aims to reduce preventable maternal morbidity and mortality and expand access to accurate blood loss assessment across diverse obstetric care settings.
Problem
Postpartum hemorrhage is a leading cause of maternal death. Clinicians rely on subjective and inaccurate assessments of bleeding post-delivery, and postpartum the only indication of hemorrhage is the drop of maternal vital signs, which are only evident once significant blood has been lost. Underserved and rural facilities face the highest incidence of mortality. There lacks an objective, scalable solution to monitor maternal bleeding throughout the entire delivery and postpartum process.
Solution
HeraHealth has developed a proprietary imaging algorithm that enables clinicians and patients to monitor maternal bleeding. Through smartphone-based image capture through the HeraHealth app, the algorithm quantifies blood volume in absorbent materials. Over subsequent photos, the app provides patients and their clinicians real-time data on their bleeding. In this way, objective data allows for intervention can be initiated earlier than current methods allow.
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herahealthinc.com/Status
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Co Founders

Aya Zaatreh
Founder
See HeraHealth Inc.'s team description, advisors, and founding story
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